CHOUOL · THE FOOTWEAR EDIT

AN EDITOR’S
EYE FOR
FOOTWEAR.

Shoes selected by Natalie Rachel Arce, a former shoe-design magazine editor-in-chief. Explore the current HOKA selection through CHOUOL’s independent point of view.

Explore the selection

Selected with a point of view.Meet Natalie

HOKA Clifton 10 women’s footwear in Vanilla / Birch in an editorial still life

Form. Colour. Perspective.

HOKA Clifton 10 Women's Road Running Shoes / Vanilla & Birch

The current selection

LOOK A LITTLE CLOSER.

Start with the silhouette. Compare the color. Check your size and width. Find the pair that belongs in your own wardrobe.

Road running

The monochrome pair

HOKA Bondi 9 Men's Road Running Shoes - Black / Black

$174.95 USD

Black on black, with a distinctive sculpted profile. Explore the available US sizes and widths.

Road running

The road perspective

HOKA Clifton 10 Women's Road Running Shoes

$154.95 USD

A closer look at the Clifton 10. Open the product to explore its colour and size options.

Trail running

A change of terrain

HOKA Speedgoat 7 Women's Trail Running Shoes

$164.95 USD

Meet the Speedgoat 7 in the trail selection. Check the product details before choosing your pair.

Natalie Rachel Arce, founder of CHOUOL — Natalie Rachel ArceFounder, CHOUOL

THE PERSON BEHIND THE SELECTION

FROM THE PAGE
TO THE PAIR.

Natalie Rachel Arce, a former editor-in-chief of a shoe-design magazine, brings her editorial perspective to CHOUOL—choosing the shoes and making space for you to notice the details.

CHOUOL is her independent boutique in El Monte, California: a place to explore shoes through form, color and the role they play in everyday life.

Natalie Rachel Arce

Founder & footwear buyer

Read our story

HOKA Bondi 9 men’s footwear in Black / Black in an editorial still life

THE DETAILS MAKE THE DIFFERENCE.

A closer look

CHOOSE WITH
YOUR DAY
IN MIND.

Start with the purpose

Explore road, trail and everyday footwear. Each product page describes the pair on offer.

Find your size & width

Choose the US size shown on the product page, then check the available width. Sizing labels vary by product.

Ask before you order

Need a detail clarified? Send the product name and your question to CHOUOL.

Get help choosing

The details, clearly

THE PRACTICAL DETAILS.

Shipping policy

Delivery within the US

Orders are processed in 1–3 business days. Standard shipping is $13.95 per order, with a further 7–12 business days in transit.

Express shipping is $23.95 per order, with a further 2–5 business days in transit.

Processing and transit times are separate. Order cutoff: 5pm Pacific, Monday–Friday.

30-day free returns

Request a return within 30 days of delivery. After approval, we email a free prepaid return label for you to print. Eligible returns include the item price and original delivery charge. No restocking fee.

See the full policy for return conditions and refund timing.

Returns & refunds